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A New Mindset for an Established Model

 

Role:

Partner

Skills:

Business Design, Market Research, Customer-Centric Approach, Forecasting, Project Management, Teamwork, Prototyping, Adobe InDesign, Adobe Illustrator, Brochure Design, Presentation

 

Goal:

To develop an existing firm into a new 3D entity. Reimagining a future scenario as a business opportunity. A fresh new design which encompasses the business philosophy, vision, mission, organizational culture, work environment, and outward-facing image.

 

Thinking Process:

1.) Select an existing firm we wanted to disrupt (membership clubs).

2.) Research existing clubs.

3.) Find gaps for business model innovation.

4.) Map data.

5.) Develop future firm (XYZ).

 
 

company profile

A Members Club for Multi-Generational Co-existence.

 
 
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XYZ is a collaborative workspace and membership club connecting work, leisure, and entertainment to bridge the creative and technology communities, across three generations.

 

"Act your age, share your wisdom."

 
 

Mission

XYZ aims to foster an equally creative and diverse social ecosystem through multigenerational skill sharing and relationship building.

 
 
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“At the end of the day, we’re in the experience and detail business.” -Nick Jones, CEO Soho House

 
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competitive analysis

 
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Market Differentiation

 
 

Traditional Employee Intrepreneur Entrepreneur

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What’s Happening?

 
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Clear market with huge opportunity

Driven by globalization, the gig economy has led to a surge in freelancers and remote workers. In addition, technology and digital advancements make it possible for freelancers to work whenever and from wherever, which means they are not tied to a fixed place anymore.

 
 

operations

 
 
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impact

 
 
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ecosystem map

 
 
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culture

"A community for the life-long learner"

curious / forward thinking / diverse / impact driven / wellness oriented / inclusive / aware / ambitious

 
 
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Employees receive benefits through our community and access to all resources/amenities • Family members get membership discounts • Health Insurance • Travel benefits • Retirement • Maternity leave • Sabbatical • PTO

 
 

revenue streams

membership package tier examples

 
 
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Organization/Department:

Parsons School of Design. New Design Firms.